CONSORTIUM

The VISTA consortium is composed of 3 complementary organisations, that is 2 end-users and a technology supplier.

CS

[Project Leader]

CS, the European leader in scientific and Virtual Reality software development, will coordinate the project and will specify, design and, in collaboration with both end-user partners, develop the main application. In addition, CS SI will be in charge of the commercial exploitation of the project outcomes at the end of the project. CS SI is the coordinator of the VISTA project. [company site]

HD Thames

[End User]

HD Thames, a production company, will be responsible for a trial using the software on a television commercial, and a promotion, with systematic feedback on the key issues. HD Thames also intends to test the value of the software for pre-testing a campaign using the commercial storyboard, and assess the value of the feedback. It will thus take into account the comments of the market community, for whom the credibility of the storyboard is of prime importance.

 

Nord-Ouest

[End User]

A major producer of advertising films in France, will be responsible for a trial using the software on commercials it is producing with systematic feedback and close cooperation with the development team. Nord-Ouest will be in charge of measuring the impact of VISTA on its projects in terms of time and money savings. This benefit analysis will be published in the final report. It will serve as a commercial argument for the marketing phase. [company site]